It will give young people the chance to build their confidence and skills in the workplace, and to gain experience that will improve their chances of going on to find long-term, sustainable work. The government has introduced a new Kickstart Scheme to fund the direct creation of high quality jobs for young people at the highest risk of long-term unemployment. This guide is designed to explain how and when to use these elements. These must be recognisable and consistently used on all Kickstart Scheme communications. The visible part is made up of four main elements: the logo, colours, fonts and graphic devices. Our campaign identity is the brand element that we use to represent Kickstart Scheme as a campaign in its own right. The campaign will align with the government’s key priorities, including creating a stronger, fairer economy and a more caring society, as well as the Government’s Plan for Jobs. Kickstart Scheme’s brand strategy reflects and promotes our values and culture, is conveyed through our standards of working and is represented by our campaign identity. When it comes to telling people about the benefits Kickstart Scheme provides, we want to present a clear and consistent message. The materials in this pack have been prepared to give you information and guidance on the campaign so you can amplify it through your own channels and networks.
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